It is a truth universally acknowledged that the voluntary pledges of industry

It is a truth universally acknowledged that the voluntary pledges of industry, big business and multinationals, are unlikely to improve Public Health by the tiniest fraction of the smallest scrap of the littlest bit of an iota, and are negotiated by Governments, Health Ministers and Departments of Health, as the cynical tribute hypocrisy pays to virtue. Who but shysters would appoint the Food and Drinks Industry as advisers to the Department of Health with the aim of tackling the growing health problem of child obesity?