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Tuesday, 20 December 2011

Freudian Slip by the Department of Health

Freudian Slip by the Dept of Health: see the Guardian article Matthew Freud picks up £1m-a-year contract with Department of Health. The contract is intended to improve public health, e.g. reduce obesity.

Freud is a PR guy whose agency (Freud Communications) works for clients that include Pepsi, KFC, Walkers Crisps and the premium drinks company, Diageo. They are companies whose products could never be accused of being remotely good for public health. And remember Change4Life? - Freud handled that anti-obesity campaign, notable for its spectacular lack of success in reducing the nation's growing obesity problem. Well if Freud and his company have as little success at improving public health as they have so far demonstrated, at least their other clients will feel the benefit in their swelling profits. - Anyone noticed the old enemy, Conflicts of Interest, rearing its ugly head again?

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