Further restrictions on junk food advertising

Junk food ad rules widened - Guardian

Extract:

"Restrictions on food and drink advertising to under-16-year-olds are to be widened to cover non-broadcast media, the Committee for Advertising Practice has confirmed.

Cap's new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet, newspapers and billboards and cinema, as revealed by MediaGuardian.co.uk in February.

The restrictions, due to come into force from July 1, follow Ofcom's obesity reduction strategy, which applies only to TV ads.

Ofcom banned the advertising of junk food to children, introducing restrictions based on a nutrient profiling model developed by the Food Standards Agency to identify products high in fat, salt and sugar."

The best way to reduce child obesity is to admit that obesity is not caused by overeating, but by fluid retention in the vulnerable groups of people that are sensitive to salt/sodium. - Children are one of the vulnerable groups and to prevent them from becoming obese they should be protected from eating a lot of salt or salty food. Children who are already obese can lose weight easily if they eat less salty food. The less salt they eat, the more weight they will lose. - It is not necessary to cut down on calories.

For explanation and some suggestions about children's food see http://www.wildeaboutsteroids.co.uk/children.html
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Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
See my website www.wildeaboutsteroids.co.uk
(The site does not sell anything and has no banners or sponsors or adverts - just helpful information.)