Extract from the Telegraph:
"Women seeking the best beauty treatments are set to clear the shelves at Aldi after its Siana Skin Kind Nourishing Anti-Wrinkle Night Cream was voted the joint best skincare product, alongside Lancome's designer night cream, which costs £51 a pot.
In a study for the Channel 4 programme How To Look Good Naked, which is hosted by fashion consultant Gok Wan, 100 women were given a blind test of a selection of popular skin creams.
Based on smell, texture and hydration, Aldi's anti-wrinkle cream was voted just as popular as the Lancome night cream, which is 27 times as expensive."
"The cream contains a retinol complex to stimulate cell growth and chemicals such as co-enzyme Q10, which helps to regenerate Vitamin E in the skin.
Last year, BBC2's Horizon programme sparked a stampede of women buying Boots' No.7 Protect and Perfect Beauty Serum by claiming the cream could actually repair damaged skin."