It says on the pack "*Kellogg's Optivita can help lower cholesterol because it contains Oat Beta Glucan, the most effective part of the oat." - Well for all I know, that could well be true.
But the MOST IMPORTANT thing is that it contains no added salt/sodium - and lowering sodium intake DEFINITELY lowers cholesterol levels and reduces your risk of heart disease, type 2 diabetes, etc.
I see they have added potassium chloride instead of sodium chloride. (Sodium chloride is the chemical name for common table salt.) - Why can't the Food Standards Agency get some bread manufacturers to make some bread products using potassium chloride instead of sodium chloride, to benefit most people's health? - And don't tell me that salt is necessary for the bread-making process, 'cos I don't believe that for one moment. - I make my own bread, in a bread-maker, and I don't add salt, and it doesn't stop the bread rising or anything. The bread just doesn't keep as long. But bread is better eaten fresh in any case.
Optivita still contains a helluva a lot of sugar though. (Rhetorical question: Why do breakfast cereal manufacturers think that consumers want cereals that are sickly sweet and rot their teeth?)
Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, heart disease, heart attack, vascular dementia, stroke, osteopenia, osteoporosis, hypercholesterolaemia, depression, liver damage and kidney problems, and improve your health in many other ways without drugs, hunger or expense by eating less salt! - Try it! - You will feel so much better! See my website www.wildeaboutsteroids.co.uk
The site does not sell anything and has no banners or sponsors or adverts - just helpful information.
Read my Mensa article on Obesity and the Salt ConnectionSodium in foods
See also FAT RETENTION
advice for pregnant mothers
http://www.wildeaboutsteroids.co.uk/story.html - my 'political' page
http://www.wildeaboutsteroids.co.uk/socio.html - social and economic considerations
I can be contacted from my website if you need my help. My help is free.