Did you know there is a European Childhood Obesity Group (ECOG)? - They appear to have had a 'congress' last month: - I wonder how many 'child obesity experts' attended, and how much that 'congress' cost? And whether it has contributed an iota of anything worthwhile toward preventing or reducing child obesity. - I doubt it.
Let's just pick on one guy: Richard Storey. I don't know him or any of the other people who attended the congress. I've just arbitrarily picked on him. - I see that he is Chief Strategy Officer, M&C Saatchi, London, and that his brief is Communicating the messages of obesity prevention to the public. - What d'you think? Think he's doing a good job? Are the messages getting through? - Is child obesity being reduced? Are obese children learning how to combat their very great problems of constantly being insulted and sneered at and bullied and being given the wrong information and advice, and the wrong sort of food? - Or are the messages about obesity prevention that Mr Storey is giving out the same damaging, ineffective pre-digested gobbets of misinformation that obese adults and children have been force-fed for decades now?
If he's plugging the low-fat, calorie-counting garbage that the self-serving Food Industry pushes, then the incidence and severity of obesity will continue to soar. If he's saying that exercise promotes weight loss then he's helping no-one to lose excess weight. If he himself is slim and fit and thinks that 'eating less and exercising more' reduces obesity then he's plain WRONG, and if he thinks that dieting is helpful and that weight loss drugs and weight loss surgery have a part to play in reducing child obesity then I would profoundly disagree with him.
But Mr Storey may not be treading the doom-laden path I have envisaged. He may be giving the correct advice after all. In which case I'm surprised that it's not been headlined in the press and trumpeted in the broadcast media. Too much salt and salty food is the principal, the most important, the overwhelming, cause of child obesity. Children need to have a low intake of salt/sodium in order to prevent damaging fluid retention/weight gain and also to avoid developing a taste for salty food. Too much sugar can also cause unhealthy weight gain, but salt is a major culprit that most people do not know about. An obese child who is fed food containing no added salt will lose weight rapidly, easily and safely. - No dieting, no hunger, no drugs, no exhausting strenuous exercise: it's a no-brainer.
I invite Richard Storey to read my child obesity page, my Mensa article on Obesity and the Salt Connection, and the other information on my website, and to read some of the stuff on my blog/s. I wish him success in his mission.