Shoppers are being 'Hoodwinked' on Salt Labelling - New Report Warns

Shoppers Being 'Hoodwinked' on Salt Labelling - New Report Warns - LACORS (the Local Authorities Coordinators of Regulatory Services)

Extracts:

"There is evidence that the serving sizes of some products are being tailored to produce lower salt content per serving on the label. For example some breakfast cereals give a portion size of 30g when in reality most people eat far more than that in one serving, whilst serving sizes on some ready meal curries vary from 175g to 500g. Some chicken nuggets have been labelled with the salt content for a serving size of one nugget when clearly most people would eat far more than this. "

"There is concern that customers are being hoodwinked and misled by some manufacturers who are deliberately quoting unreasonably small portion sizes on their packaging to mask the true salt content of their products. This is worrying as labels provide the main source of information for consumers wanting a healthy and balanced diet.

“The declaration of the salt per serving size is an important piece of information that allows consumers to make informed choices in pursuit of a healthy diet. Stating the salt content of a single chicken nugget can be deceptive, since it’s extremely unlikely that anyone would eat a single chicken nugget for dinner.

“It would make it much easier for consumers to make informed choices if nutritional information was presented in a meaningful way. The ‘salt per serving’ unit should be a realistic quantity and not one that provides a false sense of security to people buying the product.”"

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