article in the Telegraph
"The advertising campaign, from NHS Smokefree, will highlight how every smoked cigarette restricts essential oxygen to the baby.
A baby's heart has to beat harder every time a pregnant woman smokes, it will show.
Around one in five pregnant women in England smoke during their pregnancy – equal to about 100,000 women at any one time.
A poll of 224 pregnant women for the campaign revealed 28 per cent would seek help to stop smoking but were worried about being judged."
The NHS Pregnancy Smoking Helpline number is 0800 1699 169.