Junk food companies will be banned from advertising in magazines aimed at the under-16s under new government rules to combat soaring childhood obesity

Junk food ads banned on children's net

Extract:

"Firms such as McDonald's and Pepsi will no longer be allowed to target children and young people by placing advertisements in their favourite magazines, on the internet, on billboards or at cinema screenings of films popular with under-16s."


When children become fat it is essentially because they are eating salty food. Children are especially vulnerable to salt because of their small size and small blood volume, and because their blood vessels are weaker than those of adults. Salt, and the water it attracts to it, can more easily distend weak blood vessels than fully mature ones. The resulting increase in blood volume and other fluid retention results in weight gain, as well as higher blood pressure and many other undesirable consequences. The smaller the child, the less salt they should have - and a baby, of course, should have no salt at all. - Babies can die if they are fed salty food.

Because children have much smaller bodies than adults it would be best if they had no more than half as much salt as adults. Most children, however, have much more than this because they eat so many snacks and instant foods. Just one cheeseburger, for instance, contains almost double the recommended daily salt maximum for children. There are high amounts of salt in packet soups, instant noodles, ketchup and sauces, sausages, burgers and savoury snacks. Fat children will lose weight fast if they eat less salt. And even faster still if they eat plenty of fresh fruit and unsalted vegetables, because these are rich in potassium, which helps to displace sodium from the body.

See http://www.wildeaboutsteroids.co.uk/children.html