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Friday, 29 August 2008

A supermarket designed for older people may open in Britain after a similar model in Germany is proving to be a success.

Supermarket 'for older people' planned for Newcastle
Article in the Telegraph


"Tesco, which hopes to open the country's first pensioner-friendly store complete with wider shopping aisles and brighter lights, has sent a group over over-65s to the Kaiser supermarket in Berlin, the first of its kind in Germany.

The group will report back to Tesco before a decision is made on the proposed 60,000sq ft store in Newcastle, next door to Newcastle University's Institute for Ageing and Health.

Professor Jim Edwardson, 67, founder of the Institute and one of those who travelled to Germany, said: "Almost everything about supermarket shopping in the UK is wrong for elderly customers, from shelving that is too high to reach or too low to get to.

"The Kaiser store was the first of its kind in Germany and is so impressive. The trolleys on their own are lighter and easier to move.""

Sounds an excellent idea to me.

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