RoC Complete Lift promised to give middle-aged women younger-looking skin. But the ASA says the claim is misleading.

Anti-wrinkle cream advert banned for misleading public
Article in the Telegraph

Extract:

"RoC Complete Lift promised to give middle-aged women younger-looking skin. The claim was backed up by a two-month clinical study.

But an independent expert found the study by Johnson and Johnson was flawed because it lacked objective measures, records and corroborating photography.

"We concluded the advert was misleading, " said the ASA, which banned the avert and warned the pharmaceutical giant to consult the Committee of Advertising Practice before making any more commercials.

The skin cream, which costs £17.99 for a 50ml tub, claimed to have a patented ingredient which was "clinically proven" to work in eight weeks. But members of the public complained at the small print which stated the product did not give a "physical lift.""

You can reduce your risk of wrinkles by avoiding salt and salty food and avoiding DIETING! - Insufficient food causes skin-thinning, and thin skin is more likely to wrinkle than firm skin. - And there is no need to diet to lose weight. - You can easily, safely and swiftly lose excess weight by cutting down on salt and salty food.

Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, stroke, heart disease, heart attack, vascular dementia, osteopenia, osteoporosis, hypercholesterolaemia, depression, liver and kidney problems, and improve your health in many other ways without drugs or expense by eating less salt! - Try it! - You will feel so much better!

Read my Mensa article on Obesity and the Salt Connection

And see Sodium in foods and

Associated health conditions

See advice for pregnant mothers

and FAT RETENTION