The government has abandoned plans to impose a pre-9pm ban on junk food TV advertising

Plans for junk food ad ban dropped

Extract from the Guardian:

"In a major victory for the advertising industry and commercial broadcasters, it is thought that the Department of Health has lost the battle to introduce a pre-watershed ban following a series of discussions with other government departments, notably the culture minister, James Purnell, MediaGuardian.co.uk can reveal.

Many industry observers had expected that the new obesity strategy, to be launched tomorrow by the health secretary, Alan Johnson, and the public health minister, Dawn Primarolo, would drastically extend the TV restrictions Ofcom brought in last year.

Ofcom has stated that such a ban would have a "disproportionate" effect on the industry, costing as much as £211m in TV ad revenue.

But campaign groups are now convinced that they have lost the battle on the pre-watershed ban.

"It sounds as if the advertising and food industries owe the Department for Culture, Media and Sport a large pat on the back," said Richard Watts, the coordinator of the Children's Food Campaign.

"Our understanding is that the Department of Health supported some very tough restrictions on junk food advertising and marketing, but lost the Whitehall battle to keep them in the obesity strategy.""

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