Bra scientists find formula for that perfect fit - Telegraph
Extract:
"Curvy women could soon find a bra revolution making life slightly more comfortable.
For 70 years bra designers have stuck to a formula which decides sizes through measuring under and across the bust.
But now researchers in Hong Kong have come up with a different mathematical equation which they say will produce shapelier outlines and greater comfort for Chinese women. If successful, their bra-sizing system could be adopted across the globe.
They say there are more than 100 key measurements necessary to produce the perfect fit, and bra sizes should be based on a new depth/width ratio - or DWR.
Writing in the International Journal of Industrial Ergonomics, the Hong Kong Polytechnic University team says that a "woman's breast is a very complex 3D geometry" and the existing sizing system may be "inappropriate in the categorisation of breast sizes for bras".
As a result, the report points out, as many as 70 per cent of women in Britain are wearing the wrong-sized bra.
Until now, bra sizes have followed a formula devised in America in 1935. "Alphabet" bras were born - advertised then as A cup (youthful); B cup (average); C cup (large); and D cup (heavy)."
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