M&S and Asda to axe E-numbers - Telegraph
"Artificial colours and flavours are being phased out by two major food chains, it was revealed yesterday.
All 9,000 of Asda's own-label food and soft drink products will be free of E-numbers by the end of 2007.
Marks & Spencer is removing artificial colours and flavours from 99% of its 4,500 own-brand lines over the same period. The changes follow concerns over the effect of certain E-numbers on children's health.
They come after rival food chain Sainsbury's last month pledged to remove artificial colours and flavours from its 120 own-label soft drinks.
Asda said aspartame, hydrogenated fat and monosodium glutamate would also be pulled from all own-brand food and soft drink products by the end of the year. It is spending over £30 million on reformulating the products.
E-number colours will either be replaced with natural alternatives such as fruit and vegetable extracts - or dropped entirely. Artificial flavours will also be substituted by natural ingredients where possible. For example, the sweetener aspartame will be replaced by sucralose which is made from sugar, Asda said."
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