Extract from the Guardian:
"An alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King have signed a European Union pledge to stop marketing junk food to children under 12 years old.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
The alliance, which also includes PepsiCo, Kraft, Unilever, Danone and Ferrero, have agreed not to market products in primary schools, except where "specifically requested by or agreed with the school administration for educational purposes".
A number of the companies, such as Coca-Cola, Kraft and Mars, have previously agreed a US responsible marketing code around advertising to children.
The difference with this new programme, called the EU Pledge, is that the 11 companies have agreed to have independently verified monitoring of their reduction in marketing, from January 2009."
Lose weight, reduce your risk of most cancers, high blood pressure, diabetes, stroke and heart problems, and improve your health in many other ways without drugs or expense by eating less salt! - Try it! - You will feel so much better!vulnerable groups
How to Lose weight!
Children and Obesity
Read my Mensa article on Obesity and the Salt Connection
See Sodium in foods and
Associated health conditions and
http://www.wildeaboutsteroids.co.uk/story.html - my 'political' page
Wider implications of the flawed theory that excess calorie intake causes obesity
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