Freudian Slip by the Department of Health

Freudian Slip by the Dept of Health: see the Guardian article Matthew Freud picks up £1m-a-year contract with Department of Health. The contract is intended to improve public health, e.g. reduce obesity.

Freud is a PR guy whose agency (Freud Communications) works for clients that include Pepsi, KFC, Walkers Crisps and the premium drinks company, Diageo. They are companies whose products could never be accused of being remotely good for public health. And remember Change4Life? - Freud handled that anti-obesity campaign, notable for its spectacular lack of success in reducing the nation's growing obesity problem. Well if Freud and his company have as little success at improving public health as they have so far demonstrated, at least their other clients will feel the benefit in their swelling profits. - Anyone noticed the old enemy, Conflicts of Interest, rearing its ugly head again?

The Government's Change4Life anti-obesity campaign is too "simplistic" and partly funded by the companies that cause the problem, the Lancet says.

Multi-million pound Change4Life obesity campaign too 'simplistic'
article in the Telegraph

Extract:

"Ministers hope that the push, which includes participation from food companies such as Pepsi and retailers and an £8 million television campaign, will ease a growing trend which has left one in four Britons obese.

But the Lancet medical journal says that the decision to allow producers of fatty and sugary foods, which it accuses of contributing to the obesity crisis, to take part in the campaign "beggared belief"."

Actually, 'fatty foods', as such, do not contribute to obesity. - It is SALTY foods that need to be avoided in order to lose excess weight. - And the emphasis on exercise as helping to reduce obesity is a red herring. - Despite the claims constantly made about exercise and despite its many health benefits, there is no scientific evidence that it helps with weight loss. On the contrary, there is evidence that with children at any rate, it neither prevents nor reduces obesity. - But I do agree that the food companies bear a lot of the responsibility for the increasing incidence and severity of obesity. - This is because they have for many years ladled harmfully excessive levels of salt into bread and into processed food and they are being very slow about reducing these levels...

The medical profession probably bears most responsibilty for the obesity crisis as they have consistently misinformed people of the facts about obesity and how to reduce it, and their reckless over-prescribing of drugs that actually CAUSE obesity, is a national scandal.

Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, stroke, heart disease, heart attack, vascular dementia, osteopenia, osteoporosis, hypercholesterolaemia, depression, liver and kidney problems, and improve your health in many other ways without drugs, hunger or expense by eating less salt! - Try it! - You will feel so much better!

Read my Mensa article on Obesity and the Salt Connection

And see Sodium in foods and

http://www.wildeaboutsteroids.co.uk/story.html - my 'political' page

http://www.wildeaboutsteroids.co.uk/socio.html - social and economic considerations

amitriptyline

prescribed steroids and HRT

See advice for pregnant mothers

Children and Obesity

Associated health conditions

and FAT RETENTION

I can be contacted via my website if you need my further help. My help is free.

Overweight parents could be paid to walk their children to school as part of a Government campaign to fight the obesity epidemic. - It won't work!

Fat parents could be paid to walk their children to school
article in the Telegraph

Extracts:

"Overweight parents could be paid to walk their children to school as part of a Government campaign to fight the obesity epidemic."

"Businesses which have signed up to the initiative include ITV, which is to run a series of programmes tracking viewers' attempts to live healthier lives, and Kellogg's, the cereal giant, which will support breakfast clubs in deprived areas."

There are many benefits to exercise, but reducing obesity is not one of them. There is no evidence that exercise reduces excess weight and there IS evidence that it doesn't! Extra exercise will make the parents and children tired without causing them to lose excess weight.

On Radio 4's "You and Yours" programme today they had discussion and phone-in and email contributions from listeners about the problem of obesity and about the Government's new initiative to tackle it with its creation of so-called 'healthy towns', promoting mainly an increase in exercise. As I've already stated, exercise will not reduce obesity. - One of the listeners who phoned in recited the advice we have all heard many thousands of times, namely to 'eat less and exercise more'. - She gave this advice along with the word that usually precedes it, i.e. she said, "Just eat less and exercise more!" - It's so simplistic and so very patronising - as if people are still unaware of this message and have never tried to follow this advice! - But they have! - over and over and over again! - The advice does not work! The advice usually causes weight GAIN not weight loss...)o:

The way to reduce excess weight/fluid retention is to eat plenty of food, but to avoid salt. - Ironically, Kellogg's, the firm that will be helping with breakfast clubs in deprived areas is one of the firms that adds a great deal of salt to most of its products - like cornflakes - so their 'help' is unlikely to do a lot of good...)o:

What a wasted opportunity! What a waste of money! - What needless, avoidable illness, pain and suffering the nation's obese children and adults will have to endure because the 'experts' - doctors, dieticians, the diet industry, Government ministers, the Department of Health, the World Health Organisation - have for so many years been giving out misinformation instead of helping people with the problems of overweight and obesity! What incalculable harm the food companies have done by their reckless addition of so much salt/sodium to processed convenience food and ready meals! - How they have warped the taste of their customers, giving them a taste for high salt food! - All of these people have great suffering and millions of early deaths on their consciences. - Those who know the truth - and there definitely are some who know the truth - are not correcting the lies that are harming innocent people because they do not want to admit that they have been misleading people all these years. They are frightened of being laughed at or getting into trouble or being sued... - They should be frightened of causing people to suffer pain and illness needlessly.

Obesity is caused by fluid retention in people who are sensitive to salt. It is not caused by too many calories, so it is not reduced by eating fewer calories or by using up more calories by increased exercise.

Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
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How to Lose weight!

Children and Obesity

See Sodium in foods

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amitriptyline

prescribed steroids and HRT