Consumer Affairs lists Kelloggs and Quaker as Worst Children's Cereals

Consumer Affairs reports that Kelloggs and Quaker are the Worst Children's Cereals. It is good to see publicity being given to this important health information. "In a list published by Consumer Affairs, some popular cereals measured between 41.4 and 55.6 percent sugar by weight." - That's a helluvalot of sugar! - I am sure that if a parent were mixing a bowl of breakfast cereal from scratch for their child to eat, it would be a very rare parent who would make half of it sugar. Similarly, I doubt that many parents would add a lot of salt to the bowl. - Yet that is what these breakfast cereal manufacturers routinely do.

As well as the high sugar content damaging children's teeth by causing decay, and both the sugar and salt contributing to child obesity, this unhealthy muck is likely to give children a taste for over-sweetened, salty foodstuffs that will damage their health throughout life. They will be at higher risk of developing hypertension, type 2 diabetes, heart problems, weakened bones, depression, breathlessness and a host of other degenerative conditions that will cause them unnecessary suffering, unhappiness and a shortened lifespan.

Just because this crap is convenient, popular, heavily advertised, sold in brightly coloured packs attractive to children, and just because your children clamour for the stuff, it doesn't mean it's healthy or good for children. - It isn't. - And just because it's legal to sell such unhealthy junk, it doesn't mean it's really OK to feed it to children. - It isn't. - Feeding this stuff to your children is good for the profits of the manufacturers; it is not good for your children's health.

One of my webpages is about children and salt. - You may like to have a look at it.

Nutrition Science or Nutrition Science Betrayed?

The War for Nutrition Science Integrity
"The American Society for Nutrition (ASN), the largest society for nutrition researchers in the US, openly receives support from pharmaceutical companies like Abbott Nutrition and Martek Biosciences, genetic engineering and pesticide giant Monsanto, food processor ConAgra, and junk food suppliers and producers Coca-Cola, Mars, Kraft, McDonald’s, General Mills, and Kellogg’s, not to mention the Sugar Association, Inc. (among many others). Think about that: an organization claiming “excellence in nutrition research and practice” receives major funding from companies making drugs, pesticides, and some of the most health-damaging foods on the planet."

We must all stand up and be counted in the battle against pharmaceutical junk, food junk and manipulated junk science. Good nutrition should be our civilisation’s foundation and a legacy to be bequeathed to future generations. Our health is being sold by scoundrels and bought by arch-criminals.
Read article on the website of the Alliance for Natural Health (USA)

Department of Health favours Big Business over Public Health for its policy on Obesity, Alcohol and diet-related disease

Read Guardian article. "The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, Unilever, Mars and Diageo at the heart of writing government policy on obesity, alcohol and diet-related disease, the Guardian has learned."

I haven't read all of the hundreds of readers' comments published beneath the article, but I've read a lot, and not one of those I've read was other than deeply cynical about this catastrophic decision by the DoH. Even the catering company guilty of providing innocent school-children with salt-laden, additive-rich, nutrient-free crap called Turkey Twizzlers, instead of with proper food for their school dinners years ago, is to play a part in the advice given to the asinine DoH.

Lose weight by eating less salt! - Go on! - Try it! - You will feel so much better.

Kellogg's to reduce high salt content of Rice Krispies, Corn Flakes and other breakfast cereals

Kellogg's is to reduce the high salt content of Rice Krispies and Corn Flakes, Coco Pops and Ricicles, Frosties and Crunchy Nut, from March, as reported here. Well this is very good news. It will save a lot of suffering. The salt content of these junk cereals will still be high though, even after the reduction. "The move follows repeated warnings from the FSA that the nation is eating too much salt, calculating the average daily salt consumption is 8.6g, which is 43% above the recommended limit of 6g. The figure is linked to 14,200 premature deaths a year from conditions linked to high blood pressure, including strokes and heart attacks."

These cereals are especially unsuitable for toddlers and small children because children are more vulnerable to salt than adults are. High salt intake is a primary cause of child obesity.

See Children and Obesity
Sodium in foods

Read my Mensa article on Obesity and the Salt Connection

Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, heart disease, heart attack, vascular dementia, stroke, osteopenia, osteoporosis, osteomalacia, hypercholesterolaemia, depression, liver and kidney problems, boost your lung function and improve your health in many other ways without drugs, hunger or expense by eating less salt! - Try it!
See my website www.wildeaboutsteroids.co.uk
The site does not sell anything and has no banners or sponsors or adverts - just helpful information.
Fat retention and fat excretion: the importance of getting enough calcium.

Overweight parents could be paid to walk their children to school as part of a Government campaign to fight the obesity epidemic. - It won't work!

Fat parents could be paid to walk their children to school
article in the Telegraph

Extracts:

"Overweight parents could be paid to walk their children to school as part of a Government campaign to fight the obesity epidemic."

"Businesses which have signed up to the initiative include ITV, which is to run a series of programmes tracking viewers' attempts to live healthier lives, and Kellogg's, the cereal giant, which will support breakfast clubs in deprived areas."

There are many benefits to exercise, but reducing obesity is not one of them. There is no evidence that exercise reduces excess weight and there IS evidence that it doesn't! Extra exercise will make the parents and children tired without causing them to lose excess weight.

On Radio 4's "You and Yours" programme today they had discussion and phone-in and email contributions from listeners about the problem of obesity and about the Government's new initiative to tackle it with its creation of so-called 'healthy towns', promoting mainly an increase in exercise. As I've already stated, exercise will not reduce obesity. - One of the listeners who phoned in recited the advice we have all heard many thousands of times, namely to 'eat less and exercise more'. - She gave this advice along with the word that usually precedes it, i.e. she said, "Just eat less and exercise more!" - It's so simplistic and so very patronising - as if people are still unaware of this message and have never tried to follow this advice! - But they have! - over and over and over again! - The advice does not work! The advice usually causes weight GAIN not weight loss...)o:

The way to reduce excess weight/fluid retention is to eat plenty of food, but to avoid salt. - Ironically, Kellogg's, the firm that will be helping with breakfast clubs in deprived areas is one of the firms that adds a great deal of salt to most of its products - like cornflakes - so their 'help' is unlikely to do a lot of good...)o:

What a wasted opportunity! What a waste of money! - What needless, avoidable illness, pain and suffering the nation's obese children and adults will have to endure because the 'experts' - doctors, dieticians, the diet industry, Government ministers, the Department of Health, the World Health Organisation - have for so many years been giving out misinformation instead of helping people with the problems of overweight and obesity! What incalculable harm the food companies have done by their reckless addition of so much salt/sodium to processed convenience food and ready meals! - How they have warped the taste of their customers, giving them a taste for high salt food! - All of these people have great suffering and millions of early deaths on their consciences. - Those who know the truth - and there definitely are some who know the truth - are not correcting the lies that are harming innocent people because they do not want to admit that they have been misleading people all these years. They are frightened of being laughed at or getting into trouble or being sued... - They should be frightened of causing people to suffer pain and illness needlessly.

Obesity is caused by fluid retention in people who are sensitive to salt. It is not caused by too many calories, so it is not reduced by eating fewer calories or by using up more calories by increased exercise.

Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
See my website www.wildeaboutsteroids.co.uk
(The site does not sell anything and has no banners or sponsors or adverts - just helpful information.)

How to Lose weight!

Children and Obesity

See Sodium in foods

vulnerable groups

amitriptyline

prescribed steroids and HRT

Junk Food Makers are targeting children on the internet

Junk Food Makers reach children on internet - Telegraph

Extract:

"Food manufacturers were criticised yesterday for targeting their advertising at children on the internet and social networking websites.

Several major food companies have begun using the sites to promote their products following a ban on junk food advertising on television.In April, Ofcom, which regulates broadcasters, outlawed all adverts to children under nine years old that promoted sugary, salty or fatty foods. At the end of the year the ban extends to 15-year-olds.

However, Ofcom has no remit to regulate the internet, and adverts on websites are self-regulated by the advertising industry. The ban on junk food advertising also does not cover the cinema.

Campaigners argue that fast food chains and sweet companies are adopting new tactics to get around the TV ban.

Skittles, which are made by the confectionery giant Mars, have a profile on the popular social networking site Bebo. The page has already been viewed more than 50,000 times and attracted more than 3,500 "friends".

Meanwhile McDonald's is also targeting children on the internet. It features a Kids Zone on its website, which lets children play games that feature the company's clown mascot, Ronald McDonald.

In cinemas, the sugary cereal Coco Pops has placed adverts before the new Harry Potter film. Kellogg's, which makes Coco Pops, admits the advert would not be allowed during a children's programme on television.

Campaigners argue that all these tactics break the spirit, if not the letter, of the new regulations. Richard Watts, who heads the Sustain campaign, which has fought against junk food advertising, said: "I don't think it is a legitimate tactic to shift their advertising in this way. If Ofcom thinks that under 16-year-olds should be protected, that is a principle that should be carried through to other media. The country has to decide - given the rates of childhood obesity - whether we make sure all marketing is regulated or whether we let the problem continue.""

It is a high salt intake that causes child obesity. - See http://www.wildeaboutsteroids.co.uk/children.html

Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
How to Lose weight!

See my website http://www.wildeaboutsteroids.co.uk/.html
(The site does not sell anything and has no banners or sponsors or adverts - just helpful information.)

Read my Mensa article on Obesity and the Salt Connection

See Sodium in foods and Associated health conditions

I can be contacted via my website if you need my further help. My help is free.